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Innovation for Startups - Scaling for Growth Training

JUN 29/Goran Matic/INNOVATION, COURSE

Overview

Today, innovation is an urgent priority – to empower change, engage communities, and create market value. From IKEA, Apple and LEGO to the governments of Denmark and Singapore, design has been used to create success through innovation and the enablement of meaningful change.

How can we enable innovation initiatives that create lasting value in our organizations – for our customers, stakeholders and communities? How do we turn today's challenges into opportunities?

This immersive, instructor-led course provides the core tools to understand the fundamentals of innovation, and apply them in your environment.

Duration

  • 6 weeks, 1/2 day per week (instructor-led workshop)
  • 2 - 3 hours of reading materials + practice (weekly).
  • Innovation Foundations Course Process

    Key Outcomes

    At the end of this hands-on, instructor-led course, you will be able to:

  • Scale - in existing markets : by learning how to access and expand customer base in existing markets, and orient your organizaztion for success.

  • Expand - to new markets : by understanding new markets, the competitive landscape, and customer preferences.

  • Evolve - to reach new customers : by exploring key dimensions of your product / service, in order to reach new customers in existing and new markets.

  • Key Learning

    The learning includes introduction and the practice of:

    Human-centered design (HCD)

  • Applied ethnographic methods and techniques
  • Diverge / converge tools for analysis / synthesis
  • Key aspects of facilitating co-design workshops
  • Systemic approaches

  • Systems mapping w. 'reinforcing' and 'balancing' loops
  • Working with systemic boundaries and 'semantic zoom
  • Key aspects of identifying systemic inflection points
  • Foresight

  • Understanding signals, trends and drivers of change
  • Converging change forces into evolving scenarios
  • Evaluating strategies with foresight

  • Participants

    The course is designed to provide foundational innovation skillsets to benefit most participants, including:

  • Entrepreneurs: that wish to enhance success in pursuing emerging market opportunities
  • Innovators: that develop products / services in complex market environments
  • Product / service designers: that wish to further develop innovation competencies
  • Leaders / managers: that enable teams and develop innovation competencies

  • Certification

    Each attendee that has completed all the course-work and associated activities will receive a Certificate of Completion, in a digital format.

    Instructors

    Your instructors regularly speak at various international events and conferences, hold master's degrees in innovation design (MDes), and have facilitated multiple innovation initiatives over the last 10-year period, across diverse industries.

    They regularly present at various international conferences, where they participate with the leading experts to help advance the field of innovation design, including in the domains of creating new theory, methods and techniques. Their award-winning work has been published in international journals and innovation textbooks.

    Photo of Instructor Goran Matic, smiling

    Goran Matic, Design Strategist & Chief Innovation Officer, Chaordic Design | MDes SFI, EA

    Goran helps organizations co-design effective innovation outcomes – by creating strategies that result in stakeholder engagement and sustainable value creation. His focus is on designing collaborative approaches in ‘wicked problems’ and cross-sector settings. Goran’s work has been published in reference innovation publications and at leading international conferences. His latest contributions explore how economic actors can thrive in complex environments.

    Goran also serves at several advisory boards – at the UN’s World Creativity and Innovation Week (WCIW) and the Canadian Network for Imagination and Creativity (CNIC) – to help emerge competencies for building a creative, innovative and sustainable world. He is an invited speaker at the Emerging Innovation Summit 2022 (EIS22) in Australia, and the Urban Economy Forum 2022 (UEF4) in Canada.

    Photo of Instructor Ana Matic

    Ana Matic, Innovation Designer & CEO, Chaordic Design | MDes, SFI

    Ana borrows approaches from varied areas of expertise – including business development, brand / identity design, sociology and entrepreneurship – to drive innovation, facilitate change, and design sustainable human-centric initiatives. Her work and research focus is on aggregate collaboration and amplification of positive impact with design thinking, systems and foresight practices within complex challenges. Emphasis is on evolving methods for sustainable value creation – to enable positive organizational and community resilience in ecosystems.

    Ana has co-authored several well-received design theories, and is an avid speaker and trainer at leading international conferences such as Relating Systems and Design Thinking (RSD), MindCamp, CREA Creativity and Innovation (Italy), SxSW (Austin, TX), and others. Her latest research focuses on building participatory resilience in innovation journeys to advance participant contribution. Ana is passionate about women’s leadership and is the co-founder of WILL: Women in Leadership League, an organization that offers free leadership and innovation training to all, to advance the impacts of women, women-identified persons, and allies.

    Private Courses, Events + Workshops

    If you have a larger group or a dedicated team and would like to arrange for a private immersive workshop for your organization, please feel free to contact us directly, at workshops@chaordicdesign.com.

    "Since we live in an age of innovation, a practical education must prepare us for work that does not yet exist and cannot yet be clearly defined."

    by author Peter Drucker


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